The #1 Skill In Media Buying Right Now
The Andrew Faris Podcast
00:00
How to Use Machine Learning to Override Machine Learning Decision Making
The best media buyers trust the machine learning over themselves. They believe that data driven, machine learning driven optimization and decision making forecasting of what's going to happen next is better than their human interventions in those places. "I talk on the show all the time about these kinds of concepts, like how to use the machine learning into lean-on broad targeting," he says.
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