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Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

London Real

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The Power of Names

CNN's John Sutter talks about his new book, "The Dip" He says he was trying to understand why people who put a lot of effort in keep making the same dumb mistake. There are 80 million blogs and almost all of them are now defunct because they didn't realize that writing a blog means you have to do it for 10 years. And don't start a podcast unless you're prepared to get to episode 100, said Sutter.

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