"I was just going to say, send me the final exam. I i like the way you package that up," he says. "The concept of minimumly viable communication resonate with you at all?" He continues: "It's about understanding your audience and it's about understanding the context in which the sages need to be created and deployed"
“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.”
This episode of Think Fast, Talk Smart features Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering.
“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”
Blank teaches courses on Lean Startups, innovation, and entrepreneurship, and throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by keeping it simple.
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