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Media Monday: ESPN Fears & The Messenger Mayhem

The Powers That Be: Daily

00:00

The iGRA Mind State of ESPN

Dylan Byers: Disney preparing to launch an ESPN DTC app. It seems like the first step in a sort of ESPN maturity journey as maybe not its own company but its own shingle on the Disney brand. He says John Skipper literally just kind of sat down and drew a scatter chart, X, Y graph,. number of subscribers, theoretically, Y graph, monthly price; that's what Project Flagship is all about.

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