Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform.
On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing.
Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth.
Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money.
IN THIS EPISODE, YOU'LL LEARN:
- The future of TikTok advertising
- Why marketers should care about TikTok
- How the TikTok algorithm works
- Comparing TikTok advertising to other social media sites
- The first step to creating content for TikTok
- TikTok hook ideas for viral videos
- Cost of hiring a TikTok influencer
- How to plan content for Instagram and TikTok
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