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9. All You Need Is Nudge

The Freakonomics Radio Book Club

CHAPTER

The Greatest Successes of Retirement Savings

We know that people make calculations not adjusting for inflation. So we're asking people whether they would want to start saving more later. Then the second thing was we were linking it to rases. And so this was throuw the kitchen sink at the problem, and that's been my philosophy. Later on, we realized that the only component of this that's really crucial is making the races automatic. It should have been made more attractive for people to save more in the first place rather than having to nudge people into it.

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