Navigating Brand Identity and Design

James Victore is a designer and fine artist, who’s work is part of the collection of the Museum of Modern Art. His stunning, expressive typography has helped to define his work, and is born out of the passion that he feels for the act of creating. He’s always known what he wanted to do, and has spent years whittling away the perfection so many of us suffer from to deliver work that is authentic, vulnerable, and bold. Because personality and humanity are the most important parts of his work. 

In this episode, Chris talks to James about his life and work - From being given paper, pencil, and old design annuals as a child, to leaving school because he had a vision for his life and work, to a career with an ultimate goal of “being James Victore” and being paid for it. James and Chris talk life, work, and the push and pull between commercialism and artistry, and, more importantly, why James feels you don’t have to separate the two.

Interested in James's course on creativity and finding your voice? Head on over to Your Work Is A Gift to learn more, and use code DO50 for $50 off.

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