The Futur with Chris Do cover image

240 - Finding Your Voice — with James Victore

The Futur with Chris Do

CHAPTER

Navigating Brand Identity and Design

This chapter explores the intricate relationship between brand identity and artistic design choices, using Kia's logo redesign as a focal point. It discusses the balance between uniqueness and legibility in logos, alongside personal anecdotes that highlight the emotional connections consumers have with branding. The narrative emphasizes the evolution of design styles and the importance of authenticity in creative expression, challenging traditional notions of readability and functional design.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner