
240 - Finding Your Voice — with James Victore
The Futur with Chris Do
Navigating Brand Identity and Design
This chapter explores the intricate relationship between brand identity and artistic design choices, using Kia's logo redesign as a focal point. It discusses the balance between uniqueness and legibility in logos, alongside personal anecdotes that highlight the emotional connections consumers have with branding. The narrative emphasizes the evolution of design styles and the importance of authenticity in creative expression, challenging traditional notions of readability and functional design.
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