Time Matters

Time matters, because that's how much engagement you had. And we see people standardizing on time. Just this week, when netflick launched its earnings, they quoted neilson,. and then they also said, just as we measure share of time, they're gong to start report in their own numbers by hours spent watching their shows. So time is key bought. So is frequency. As an advertiser, who did you reach and how often did you reach them? Otherwise, if you got all those hours by one, you know, family watching 20 hours a day, that's quite different than reaching ten families two hours a day. It'll really make the advertiser