Humans of Martech cover image

185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma

Humans of Martech

00:00

Navigating the Marketing Landscape

This chapter delves into the crucial role of curiosity in leveraging new marketing tools for campaign personalization and A-B testing. It emphasizes the benefits of a holistic approach to integrating technology in event management to enhance experiences and streamline processes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app