The Content Needs to Match the Medium

The content needs to match the medium. If you're spending time on TikTok and we'll just use as an example, most TikToks are done on iPhone or Samsung whatever it is. Therefore that's the type of kind of people expect to consume in on that platform. You're not going to see a lot of portrait style TikToks on YouTube. Unless it's YouTube shorts, which is a different conversation. We've got lots of highly polished content, polished content because we've got the benefit of the media team. But what happens if we didn't? What would we do? And, you know, we'd have to rely on that more organic iPhone stuff and that's