Uncensored CMO cover image

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

Uncensored CMO

CHAPTER

The Emotional Resonance of Branding

This chapter examines how emotional storytelling in advertising enhances consumer connection, highlighting impactful campaigns from brands like Microsoft and a Christmas ad for a hearing aid. It delves into strategic pricing and the importance of consistency versus innovation in branding, using historical examples to illustrate successful marketing outcomes. The speakers emphasize that maintaining brand continuity while introducing subtle innovations can lead to significant competitive advantages in the market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner