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Identity Shifts, Not Mindset Shifts: Matthew Lakajev's "Three C's" Formula for Organic Leads - CFR #780

ClickFunnels Radio

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The Power of Authentic Connection in Business

This chapter explores the innovative concept of a 'second brain' and how AI can be leveraged to enhance productivity while maintaining genuine human connections in marketing. The speaker emphasizes the importance of authenticity in business interactions, advocating for manual communication over automation to foster trust and build relationships. Additionally, it discusses the role of identity transformation and the impact of effective engagement strategies, particularly on platforms like LinkedIn, for SMBs and entrepreneurs looking to create meaningful client interactions.

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