The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Market for BDB Ads?

If you're in a BDB task company and buying is slowing down, what would you be doing? What type of like marketing stuff would you be working on? You still got to do something. I think the unfortunate thing is we'll see the market revert a little bit to people who to, you know, focusing spend and director spots such as Google ads or other places where it's easy to measure.

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