A TikTok-fueled Victory In New Zealand – Sean Topham (Topham Guerin)
Campaign Trend Podcast
Surprising Electoral Success and Formation of a New Government
This chapter explores the unexpected electoral success of a first term MP and leader in New Zealand, examining the decline of the incumbent due to her COVID response and the subsequent rise in popularity of the new leader. It delves into the significant swing in votes, leading to the formation of a new government with the support of two minor parties, while also highlighting the campaign team's dedication and the perception of New Zealand as a small but beautiful country.
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