EP 126 - Selling value trumps selling features - Stephen Timme, CEO, FinListics
Industrial IoT Spotlight
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How Do You Get Executive Insights From Your Clients?
We have a platform or sales intelligence platform that's called client IQ. And what we found in the in the book we wrote is that executives want you to understand their financial performance. So it helps them very quickly get this executive insights because all executives are focused on finance. We've done for like 25 different industries says, okay, well, let's get underneath. Let's say, IOT has a huge impact on cost goods. Then we do is we help them understand in a common sense way,. Most of people are not finance people, most of people aren't operations people. They don't want to go in there and give them a historic, you know, financial history lesson.
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