How to Create a Campaign in a Box

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I like to do partner work both before and after a piece goes live, trying to create campaigns in a box. Every one of our content pieces right now has at least five corresponding tickets across other organizations. You can't do that if your content isn't ready at least two weeks, if not more, ahead. I think the difference is like working like a small and big companiess. Like big companies, like have the ability to move fast, but don't have the resources needed to do all this.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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