To make the leap from niche products to the mass market, electric vehicles need to reassure potential buyers that they have enough range and enough charging options that they won’t get stranded by the side of the road with a flat battery. Amy Myers Jaffe, director of the Energy, Climate Justice, and Sustainability Lab at New York University, has been suffering repeated frustrations in her search for working charging points for her EV. If the charging companies can’t get this right, it will be a big problem for expanding the market for EVs, and Amy is looking for answers.
In this episode Amy joins host Ed Crooks to discuss EV charging in the US, tacking issues including: Is the industry growing fast enough? Where should new charging stations be built? What technology will they be using?
Stepping in to give a perspective from the EV charging industry is Mike Battaglia, COO (and soon-to-be CEO) of Blink, a global leader in electric vehicle charging systems. He dispels some myths about EVs, and shares some of his predictions about the future of the charging industry.
Together Ed, Amy and Mike talk about the rise of charging stations, both in the US and around the world. Mike explains Blink’s business model, and talks about his plans for the company. They explore the challenges in public EV charging, from software glitches to maintenance issues, and discuss how companies are stepping up to solve them.
An EV is just one part of a complex system that includes charging points, power grids and generators, just as a gasoline vehicle is part of a system including filing stations, refineries, pipelines and oilwells. For EVs to succeed, the industry has to persuade customers to switch over to that new and unfamiliar system. Can the charging sector address those significant challenges and ease customers’ concerns?
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