The Entrepreneurial Story of l'Oréad

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L'Oréal launched Nix's Beauty Dow Gorgeous, which sounds like the word gorgeous, but it's spelled G-O-R-J-S. The beauty brand is trying to leverage Web3 and metaverse for its core value stuff. "The thing that we are trying to achieve at L'Oréad is not to do short term NFT activation," says CEO Patrick Honan.

Welcome to Chain Reaction.

A show that unpacks and dives deep into the latest trends, drama and news with some of the biggest names in crypto breaking things down block by block for the crypto curious.

For this week’s episode, Jacquelyn interviewed Patrick Kaminski, the director of digital innovation for web3 and metaverse at L’Oreal, and Manon Cardiel, head of strategic planning and partnerships within web3 and metaverse at L’Oreal.

Patrick is the leader behind NYX Professional Makeup’s GORJS DAO, which launched in mid-January with hopes of combining the NFT world and the beauty industry in the metaverse. While Manon worked on the GORJS project, she also helped launch NFT collections for companies like Mugler and Yves Saint Laurent.

L’Oreal is best known for its beauty products, but the over 100 year old company is also home to a plethora of brands that many of us use and own like Maybelline, Yves Saint Laurent, Armani, Kiehls, Valentino, Prada, CeraVe and more.

We discussed why L’Oreal wanted to get into the web3 ecosystem, what it’s like incorporating a DAO into a traditional brand and how other brands and companies are – or aren’t – getting into the cryptosphere.

We also dove into:

Growing brand loyalty
Consumer demand and feedback
Brands skepticism of NFTs, metaverse
Advice to brands looking to get into web3

Chain Reaction comes out every other Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.