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Evidence-based product decisions (Part 2 of 2) - Itamar Gilad on The Product Experience

The Product Experience

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How to Find Higher Impact Ideas

If the goal is ambitious, we need to find slightly higher impact ideas. But that comes with the trade of it also means highr risk aus. These ideas tend fail more often than the smaller, incremental things. In other cases, we're more risk verse. We don't want to shake the boat too much. So in this case we'll go for the smaller things, or the things at all safer. And in some cases we just need to load barans also, our resources.

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