374: The one marketing communication framework product managers need to know
Global Product Management Talk
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Building a Story Brand, Marketing Made Simple
The first book is called building a story brand, which really walks through the seven part framework. And then there's a follow up book to that called marketing made simple,. That actually walks through how to take that message and put it into your marketing. The other books will be in the show notes as well. Find additional resources at product mastery now dot com.
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