Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business.
Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!
Chapters:
- 00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
- 0006:46 - Marketing Dynasties: The Secret Sauce
- 00:07:04 - Persuasion: The Heart of Marketing
- 00:08:00 - Decoding Offers: What Makes Them Tick?
- 00:10:20 - Sales Meets Marketing: A Symbiotic Dance
- 00:11:20 - Content's Reign in the Marketing Kingdom
- 00:13:27 - Lead Quality: The Marketing Gold Standard
- 00:15:39 - Offers: The Lead Gen Catalysts
- 00:17:00 - Micro-Yeses: Marketing's Small Wins
- 00:33:20 - Market Mastery: Know Your Arena
- 00:36:46 - Lead Nurturing: The Growth Formula
- 00:41:47 - Test, Learn, Iterate: The Marketing Mantra
- 00:43:20 - Patience: The Marketer's Virtue
- 00:45:41 - Evergreen Offers: The Eternal Flame
- 00:49:51 - Connect: The Essence of Marketing
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Tier 11 Data Suite
