
198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)
The Online Course Show
How to Sell a Twenty Seven Dollar Product Through Paid Ads
A self liquidating offer is a funnel that is set up with a low ticket product where the goal is to spend a dollar today and get at least a dollar back today. And so this is where you see people who are selling three dollar products five dollar products twenty seven dollar products. They're selling them through paid ads. So what we want to make it is that our ad spend is basically liquidated by the revenue that we generate from the products that we're selling.
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