The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 395: Why Seat Based pricing Will Die and Volume Based Pricing Is Optimal, How To Structure Pipeline Meetings Most Effectively & How To Think Through Demand Gen Strategically with UserTesting CEO Andy MacMillan

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Measure the Health and Success of Your Company's Pipeline

I see a lot of misattribution within pipeline in terms of kind of conviction tagging where it's like you know pie hope decent hopes questionable. I do want to know that marketing activities are are generating pipeline we do think about e-generated pipeline marketing pipeline partner pipeline things like that so I do think that matters but ultimately what we're really looking at is what are the things that are qualifying through our sales stages. The secret to growing the company is being able to hire and feed salespeople, he says.

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