59 - research (what is it good for?) with Reid Schlegel
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Balancing Intuition and Research in Design
This chapter explores the critical balance between intuition and research in design decision-making, emphasizing when to trust gut feelings versus relying on data. The speakers share personal experiences and lessons learned from projects like bag clips and Drinkfinity, highlighting the importance of iteration and audience feedback. Ultimately, they advocate for a more nuanced approach to research that values expert insights and considers the complex interplay between creativity and analytical rigor.
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