How to Build a Great Brand a Can

i really do think it depends on where your audience hangs out. You should start thinking about the distribution strategy, like, before anything else. If you have an audience that is hyper active onlinkedin, like you do, chris, you'd be a fool to try and do at o in the world that you're in. There's a million fockin web sits out there doing s c o content about marketing. And so if customers in general view what you do as a commodity, and be objective about that,  you need to start winning on brand.