Dynamic Publishing

Think it's okay to not be authentic as long as you're open about it. We have to be very packaged modular I think is something you mentioned in the book how do we work modular with stories that comes back into a bit of the choose to run adventure stories again. There's an opportunity there to gradually swapping out pieces of content for something that's more relevant to people and also tying that in with based on where you came from so what touchpoint actually drove you to to the website respectively.