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4min chapter
The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab
AdTechGod Pod
Shifts in Advertising Technology: Acquisitions and Data Dynamics
This chapter explores recent acquisitions in the advertising technology sector, including T-Mobile's purchase of a privacy-focused platform and Viant's integration of audience data. It highlights the rising importance of first-party data and alternative identifiers, while also addressing regulatory changes impacting Chrome and Android.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode