Acquired cover image

Indian Premier League Cricket

Acquired

CHAPTER

Valuation Dynamics of Sports Franchises

This chapter explores the valuation of sports teams, specifically focusing on the Indian Premier League (IPL) and the influential role of ownership in enhancing brand value. It highlights the unique market conditions that have made sports franchises lucrative investments, comparing their growth to stock market performance. Additionally, the chapter discusses the profound cultural impact of the IPL in India, notably its relationship with Bollywood and its status as a leading media property.

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