14min chapter

The News Agents cover image

Did Rishi's 'rot' start with Boris Johnson?

The News Agents

CHAPTER

Analyzing Political Ad Strategies and Campaign Messaging

Discussion on the effectiveness of using negative framing in political ads towards opponents' policies, analyzing the tactics behind a recent Tory ad targeting Labour's taxation policies. The chapter also explores the importance of aligning campaign strategies with public sentiment, emphasizing the need for grounded and realistic political attacks to resonate with voters. Insights are shared on the challenges faced by political figures in terms of campaign design and delivering on promises to regain public trust.

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