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Bloomberg Businessweek
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Surviving Adversity: Navigating Post-Pandemic Challenges
This chapter follows a company's resilience amidst the COVID-19 crisis, detailing their struggles with debt, pricing strategies, and marketing budget management. The discussion highlights the significance of physical retail stores in fostering customer loyalty, expanding retail footprints strategically, and adapting to changing consumer behaviors. Additionally, the company's plans for shifting unprofitable stores and focusing on growth strategies like wholesale partnerships are explored.
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