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Bringing Pricing Transparency to the Heavy Equipment Rental Market
In fragmented industries, there's a huge transaction cost inherent in a lack of pricing transparency. A platform can reduce that by pitting all the third party suppliers against one another to make sure theyar giving you the most optimale price. When you look at more commoditized products or services like uber, which we've talked about, you start to see the opportunity for that platform to essentially reduce transaction costs even moreby standardizing price.