The Power of Memetics

As media became more interactive these memes became what I called media viruses spreading sideways through faxes and email and chat rooms and eventually social media. It got me started on artbells, terrific late night radio show Coast to Coast which created this whole subculture around these kinds of ideas truckers would just call in at 3 a.m. to share their recent encounters with aliens or other weird stuff. There was even you know the Zapatista's movement in in Mexico it embraced the memetic power of their black masks they had to wear black masks to hide their identity from the police. The Rodney King tape it exposed the untold story of Black life in Los Angeles like Madonna and Michael Jackson's