Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Execute … Every Single Day

Ecommerce Playbook: Numbers, Struggles & Growth

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How to Track Your Ad Email Revenue Expectations

The idea here is that we're planning or thinking about the revenue expectation of every given ad email, just whatever Google search, whatever, that we're running every single day. So emails are actually really great because they're really predictive in a very consistent way. And you can look at that over time and you can build a pretty easy model to predict how much revenue to expect from every flow every day.

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