#323 – Important Tools for Indie Authors with Mark Dawson
Kobo Writing Life Podcast
The Importance of Advertising in Book Advertising
Advertising is really like the key differentiator these days in getting your book seen. And you run lots of courses, sort of always considered like the go to for anyone that is looking to learn about any book advertising with the most recent being the Facebook ads expedition. So it's a seven day course with seven videos and an email that goes out every day. It teaches authors how to use Facebook ads to build a mailing list. Using what we call lead generation ads to offer something to a reader in exchange for their email address.
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