Innovative Marketing Strategies in the Automotive Industry

WheelPrice is reshaping how car enthusiasts buy and sell secondhand vehicles, combining tech, trust, and a deep connection to car culture.

In this episode of Shaping CT's Future Pitch Competition, Co-Founder Wally Namane shares how his team is building a purpose-driven marketplace that solves the frustrations of outdated forums and fragmented resale experiences. With AI-powered fitment tools, real-time pricing, escrow protection, and simplified shipping, WheelPrice is making the process faster, safer, and more reliable.

With 25,000 users and a growing community of 200K+ followers, they’re scaling with intention and staying rooted in authenticity.