Simon Cowell: Nobody bats an eye about people digging mines for cobalt so you can have your fancy little phone because they told us that's how it works. He says Apple has enough money where they could easily clean up all those cobalt mines, pay people, and not increase the price of an iPhone. "I see what Simon's saying. What Simon's saying is like, I'll extend you this all of branch because I agree that right now where we are, Apple doesn't have to do that anymore," he adds.