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🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42

The Best Idea Yet

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The Roller Coaster of Skateboarding: Triumphs and Trials

This chapter explores Larry Stevenson's journey as a skateboard entrepreneur during the tumultuous mid-1960s. It highlights the dramatic fluctuations in the skateboarding market, his company's challenges with debt and unsold inventory, and Stevenson's determination to innovate and support small businesses amidst economic ups and downs.

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