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Why Community Is The Last Great Marketing Strategy

The Duct Tape Marketing Podcast

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The Future of the Community

Mark Schafer: A lot of communities fail because they think that you just put a bunch of people in there and they're going to like mingle. There has to be a community management aspect, as well as whatever the technology is, doesn't it? "My community is on discord. I fought and kicked and screamed not to be on discord," he says. 'I could even say Fortnite is a community'

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