Media rights sale: Is the IPL now bigger than cricket as we knew it?
In Focus by The Hindu
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Crickett - The Biggest User Acquisition Vehicles in India
Crickett is the biggest user acquisition vehicles from india company and streaming platforms in India. People signed up for new services for the first time to watch a cricket event. Hosar benefited from this. All these years, people came for cricket, not just i fear, but all the b c c i matches. They were washed on dilital platforms and life streaming and sometimes on television. But if you ask me, we s say matches about monthly, yearly packs and and this is what the fans were doing. And it makes sense, because everyone saw hoc star, how it has become indas number one streaming platform only by riding on cricket. So this is what has already happened.
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