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4min chapter
#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft
RevOps Lab
Navigating Nonlinear Customer Journeys in B2B
This chapter explores the intricate nature of B2B customer journeys, highlighting the significance of qualitative data in understanding these pathways. Through Pleclane's case study, it illustrates how transitioning to automated systems can enhance data management and customer engagement.
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