Ecommerce S Os

If you really want to get in front of users, in front of searchers, you may need to diversify your strategy. People aren't always starting their search for gifts in a search. They're often starting elsewhere, in instogram or pintrest or facebook. A lot of people are doing their holiday shopping from their phone while they watch t v and stuff like that. So i think it's all about not thinking of so as a one person army, but making sure your so is working with your other channels.