3min chapter

How I Built This with Guy Raz cover image

Men's Wearhouse: George Zimmer (2019)

How I Built This with Guy Raz

CHAPTER

The Benefits of Being the Mascot of Men's Warehouse

In the late 80s, you are still in Houston and the South Bay. No, we have 15 stores in the Bay Area. And when I'm still trying to figure out why didn't a bigger company try and undercut you? Well, I think that the answer is that many did. There were people that tried to mimic what we did. The result was that our customers thought we had great service because they perceived this as service and it drove a lot of revenue.

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