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4min chapter
The Playbook For Building A $1 Billion Creator Business
Marketing Against The Grain
The Dynamics of Creator Marketing in B2B and Beyond
This chapter examines the unique challenges and opportunities faced by creator businesses in the B2B sector, particularly in relation to their B2C counterparts. It highlights the evolution of influencer marketing and the importance of sustainability in creator-driven brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode