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3min chapter
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
Marketing Against The Grain
The Importance of Time Travel in Advertising
Pepsi are the ultimate challenger brand. Their whole advertising is against a challenger. We had on Christopher Locking and we talked a lot about Pepsi as a challenger brand. He thought that was an awful idea because you're very similar to advertise your competitor. But then again, I guess we look at the results. It didn't really work. So I think you're basically a mini-ear-on, which is great. Great job. You come on the way that credit.
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