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Five ads that changed the world
Nudge
Coca-Cola's Santa Claus
Coca-Cola was struggling to make their cold, refreshing summer drink into a cold, wherever beverage. So they matched their product with Christmas and came up with the slogan, First, Nose, No Season. The ads featured Santa wearing cola colours with a big belly and a bottle of Coke. They even showed children leaving Father Christmas a Coca-Cola rather than milk beneath the fireplace. We don't leave Coca-Cola under the tree today, but kids do still dream about the Cola branded Santa.
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