Danger of Integrated Studios + Ad Networks: Applovin and Zynga
Deconstructor of Fun
00:00
How to Capture the Market at a Loss
If i have control of, my level sophistication on that the notwere site is much lower than you hase. Think it like the zinga facebook model, right? Where it's like, if i can capture the market at a loss now, then i can be profitable, like, in the longer term. If i have Control of this inventory, theoretically there's no sort of direct cost for me to out of pocket costs. And i have that control till i push and direct it towards specific things such as games ad creatives. That's a pretty difficult hill for someone to climb if they don't have access to it. So it's pretty critical information that could be used to
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