202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
GTM Live
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Is 30 % the Benchmark?
Orit: I think i've heard as a bench mark that the conversion rates losed one iits like 30 % sales. But if we look at what most companies will consider qualifiednd by their own standard definition, you typically see something between 15 and 30%. For us, like our own data, is 37 % of qualified opportune es move to close one. Orit: If you were striving for a higher win rate, you would just move qualified later stage.
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