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How to Make Social Media Work for You
Don't get too twisted up about how many people look at it. It does take time to build that kind of cadence. Maybe one way to measure the return on investment is do you feel like, okay, I did something good today? If you get clients from it and you track how they heard of you, then that would be an obvious win. But maybe it's more like, does this actually hit those values that you mentioned earlier?