Don't get too twisted up about how many people look at it. It does take time to build that kind of cadence. Maybe one way to measure the return on investment is do you feel like, okay, I did something good today? If you get clients from it and you track how they heard of you, then that would be an obvious win. But maybe it's more like, does this actually hit those values that you mentioned earlier?
Emily is a successful career and executive coach in Ohio, who has done well finding clients through word-of-mouth. But in order to expand her business she knows she has to up her online marketing game. The only catch? She is terrified of social media. On this episode of How To!, co-host Amanda Ripley brings in Suzy Wagner, president of Brand & Buzz. Suzy has some surprising advice for creating a social media strategy that cuts through the noise while being realistic and authentic to yourself.
If you liked this episode, check out: “How To Beat Hackers at Their Own Game.”
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