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The Best of Scaling Up 2022

Scaling Up Business with Bill Gallagher

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How to Build a Master Brand

"She made some incredible, incredible advances. And it didn't hurt, you know, that she was smart enough that she got accepted into Harvard," he says. She really focused on differentiation and how do I create that differentiation? Much like Michael Porter, much like a Harvard professor talked about, what are those differentiating activities?" "You use technology to change everything", the former CMO adds.

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