The Business of Content with Simon Owens cover image

How Libsyn plans to challenge Spotify for podcast dominance

The Business of Content with Simon Owens

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Libson Podcast Hosting - What's the Synergy?

There's 75,000 podcast hosting. And so you can you can connect your advertising tech to that hosting data and see consumption patterns  and get richer data that advertisers can target against a little bit better. We wanted to bring out kind of a new level of transparency to that. So being able to say, Hey, this show is hosted on Libson. Here's very transparently, you know, stats on this show,. You know, consumption patterns,you know, growth, all those types of things. Really give that as a unique offering where advertisers can kind of really see what they're buying.

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